The Occult Bot

A modern job search campaign is by nature very involved. While the web has offered a variety of new channels, it also creates increased competition for choice jobs and potential challenges for job hunters.

Job search needs to be thought of as a personalized, highly aimed marketing process where you are the product. Your resume is an advertisement. Your extended network of contacts is your source for information and opportunities.

So where does the net fit in? At AA-Careers, we just posted a job on a popular job site and got over 650 applications in a week. For one position. That’s increased competition for jobs.

Had a strong person called us ahead of our posting that ad, they could have landed the job before having all that competition. How? By knowing someone at our office who became aware of the job prior to posting. Everyone was aware of the job for at least 14 days before it was posted. Who in your network might know of a job that’s coming available soon?

Be careful how you submit your application as well. When we did an analysis of the 650 resumes, we found a large number of errors. 63% of the applicants were easily eliminated with a fast triage process. How? The same way any employer would. By passing over resumes where the objective didn’t match our job. By eliminating candidates whose cover letters gave us causes not to engage them, like "I know I’m overqualified but I really need a job". By eliminating candidates whose documents that didn’t open properly. And by eliminating job hunters who didn’t bother to spell check their cover letter and/or resume.

So the great news is that job sites give you a feel of what companies are hiring, and for what kinds of jobs. But once those positions are posted, the competition is intense. You can still compete, if you have a well thought out resume, designed to appeal directly and clearly to the recruiter. And if you have practiced interviewing – so you don’t stumble at a critical point.

Another downside to be aware of is how quickly you can be looked up on the web. As we Googled several candidates, we ran into some personal web pages that were in questionable taste. Nothing insane, but enough to swing our thinking about who to hire.

AA-Careers provides a comprehensive set of services for Bay Area job seekers, providing our clients a personal career consultant, a managed job hunting campaign, modern tools like a personal website, video, highly targeted resume, and much more. Let us know if we can help you.

Be careful out there, and good hunting!

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