Brighthouse Finds a New Way to Operate
Brighthouse electonic appliances the nationwide retail chain specialising in the sale of home televisions and electrical appliances, household furniture and related products is proud of its partnership with Rays of Sunshine Children’s Charity.
Brighthouse help the charity make kids with serious illnesses dreams comes true, purchase equipment for those children as well as indispensible equipment for the hospitals and schools that look after them. Over the last three years they have received support from a host of corporate including British Airways and clothing outlet Next. In 2008 BrightHouse became the charity’s largest corporate sponsor. This has been made possible by the growth of the business in general.
One of the most commonly observed things recently is that one of the healthiest genres of lending is ‘buy now pay later’ finance available in major retailers such as BrightHouse. People utilizing all of low or no interest offers are buying prudently and making their finances go further by spreading the cost of expensive essentials such as couches and consumer goods over a period of months. With the reduction in high-street spending, it seems that every shop is getting in on the act and offering fantastic finance deals.
BrightHouse was created out of Thorn-EMI, the owner of Radio Rentals, by Terra Firma, Guy Hands’s private equity group. It gained infamy for exorbitant APRs and costly mandatory extra cover. Currentlythe group is on the front foot, trying to clean up both its stores and its reputation as it embarks on a very significant growth programme. It plans to inaugurate 21 branches next year and estimates that there is room for at least 600.
It’s important that Brighthouse bare in mind that Many of the larger credit card companies have been taking flak recently for some of the over the top interest rates and tricks used to suck every last penny out of the consumer. Brighthouse do not want to be percieved as doing the same thing. The internet has presented retail with a new challenge to deal with as customers now have close to perfect knowledge of different rates and charges and can very easily and quickly find a better deal, you no longer have to have the business acumen of a top financier to stay ahead.
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