Susan Whiting Still Watches TV
Susan Whiting, Media Maven and EVP of the Nielsen Company, is one of the most successful women in business, but she still watches television.
Susan Whiting was set for success even as early as her college days. A clear indication of that is her educational accolade that went with her Economics Degree from Denison University. Whiting started her media career with Nielsen in 1978, where she still works up to this day.
Now the company’s Executive Vice-President as well as chair of Nielsen Media Research, Whiting continues her zealous drive to provide correct media ratings in a digital universe, the same drive that helped build cable media into a giant TV industry.
Susan Whiting’s mettle has been tested over time, and in every circumstance she comes out with no cracks. As an instrumental hand in developing the Nielsen rating system and turning the company into the largest international ratings company in the world, she had been lauded as the Maven of Media Measuring and one of the top one hundred career women in business by Crain’s 100 Most Influential New York City Women in Business.
Susan Whiting demonstrates that is it possible for a woman to climb the career chain who has come full circle with what she is doing. Although Susan Whiting still watches television shows, she tries earnestly not to say out loud what her favorite tube program is.
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